The idea behind Fabletics is to make the most convenient options possible for all of the people who want to have fashionable workout clothes. The company sees the model that they have been using as something that they are able to do to the best of their abilities. They also see it as something that has given them the chance to make sure that they are doing things the right way for all of their customers. They are hoping to branch out and to be able to show off the other things that they have available for the customers to enjoy the purchasing options.
When Fabletics first started, they wanted to do something different. Kate Hudson and the other people who run the company know that it is important to make sure that women have a great and convenient shopping option available to them. It is something that they work hard to make a possibility and something that they have been able to do since they first started with the options that they had. The core value of Fabletics is convenience for women who don’t want to have to worry about how bad they look when they are working out or using different types of clothing.
The athleisure wear that Fabletics offers used to only be available from the company. They have a convenient model that allows people to sign up for their program which will then allow them the chance to make sure that they are getting what they can out of the brand. They will get the help that they need and will be delivered a box full of workout goodies on a monthly basis. This is the subscription service model that has made Fabletics something that is so fun and convenient for women around the country and even internationally.
Now that they have seen a lot of success with the reverse showroom model, they hope to expand. They have also been able to do more with the options that they have. The first area that they are going to dip into that is not related to their own website is Amazon. They have seen how convenient Amazon is for all of their customers and they want to use that to carry their brand over to the Amazon model so that they will be able to get more out of the process. They hope for more convenient options in the future.