When Amador Aguiar founded Bradesco, he had the vision for it to be a democratic bank serving of its economic and social development throughout the country. It helped the people by giving services to immigrants, farmers, and small traders, also the traditional public banking houses, which entrepreneurs and large landowners formed.
After Amador retired, he was succeeded by three more CEOs, and now a fourth one is about to be chosen. The three are Lázaro Brandão, Cypriano, and the current president, Luiz Carlos. Luiz Carlos took over the presidency in 2009. He graduated from the Faculty of Philosophy, Science, and Letters in the University of São Paulo.
In 1969, he began working in the bank as a clerk. The position of the president of the Bradesco Group of Insurance and Pension Plans and vice-president of Banco Bradesco was his while he was 47. He gained the presidency of the bank he worked at, Bradesco Seguros. He led it made Bradesco a 40% profit to date.
Recognized as one of the most preferred Brazilian executives by foreign investors, Luiz has been a leader in all the departments in his business and success was never far behind. For instance, he took a huge risk by buying HSBC in Brazil for $5.2 million and later made it a success. All the work Carlos did never went unrecognized. In August 2015, he was given an award for the entrepreneur of the year in finance, and he continued to win numerous awards and honors. His hard work paid.
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Luiz has successfully headed Brazil’s Banco Bradesco SA for many years and but early next year the internal candidates of the bank will recruit another CEO to take up the role. The maximum age for a president in Bradesco to retire is 65. Mr. Luiz Carlos will hold the chairman and CEO post for a short while before resignation. In March, 30 days before the bank’s shareholder assembly, the information about the new leader of Banco Bradesco will be released.
Luiz predicted that the decision would be made earlier and he calls it a “process” but the point about the next ‘Luiz Carlos’ not being chosen was made clear by him. What he made crystal was the fact that the next leader will be a member of the board of Bradesco. He also highlighted that the company is segmented, complex and extensive and this will help in making the right choice for a successor.
Luiz gave an example of himself taking us back to when he was a candidate for vice president, and he said before he was chosen that his career was looked into for a very long time. This statement led the listeners to fill in the blanks; the same has been done for the next CEO.
However, the vice presidents in line to be chosen for the institution are six. They include Domingos Marcelo de Araújo Noronha who is responsible for the area of cards and the investment bank; André Rodriguez Cano, in charge of Human Resources and Figueiredo de Abreu who acts as the vice president of treasury and credit. Also Josué Augusto Pancini, a vice president responsible for the entire service network and Prime; Alexandre da Silva Glüher is the director of investor relations; Octavio of Lazari Junior acts as the president of Bradesco Seguros.
The announcement came forth as a surprise to all, but after the buzz about a new leader, the press, people and most importantly the bank’s customers and employees are eager to know the person who will fill the big shoes hopefully for the next few years left by Luiz Carlos.
Learn more about Luiz Carlos Trabuco: https://www.istoedinheiro.com.br/o-bradesco-de-brandao-trabuco/