Gogimon Launches Aggregated Web Search App
Israel-based Gogimon wants to change the way you search, with its new desktop app that combines results from all three major web-search engines—Google, Yahoo, and Microsoft Live Search.
Since it's a locally installed program, the tool can learn your search habits and personalize results without requiring you to send your search history to the company's servers, as is necessary with Google. Gogimon can also automatically generate a My Yahoo-like personal portal based on your favorites and search history. A later version of the app, to be released in the first quarter of 2009 will allow users to create "search channels." With these, a user can set up an ongoing, always-updated search query.
"Gogimon's Search Channel is the first Internet search medium to advance the art of searching in over a decade", said Menachem Reinshmidt, chief executive of Gogimon. "This has been accomplished by engineering the search process around the individual user, allowing users to process search results, enabling them to receive the exact information they need without having to sift through millions of items they would typically get from using one of the top three search engines. This revolutionary search channel creates a search experience in-synch with user input, forever changing the way people search."
The company claims to have 22 patents pending. It includes a "suggested sites" feature that will bring up links to pages the program has determined will be of interest, based on search patterns. Results come up in several tabs, one for Gogimon's, and one each for the three major search services. Other unique features: Search within a Search, a sophisticated search limited to results from previous searches; Gogimon Mind Reader, a tool that conducts an automatic, background analysis and search, while the user is surfing the Web; and Point N' Search, a spontaneous and instant search of any term, the user encounters in the Web. Users can also create custom search categories that Gogimon will constantly monitor, flagging the user if a new Web site bubbles to the top.
How does Gogimon make money? A custom marketing. Here, a customer company, such as an internet retailer or service provider, will present marketing information in a white-label arrangement, and get paid each time a user clicks through to the customer through the Gogimon search app. Gogimon has a couple of large customers in its sights, but no done deals yet. The question remaining is whether users will want to install and run a separate app from the one they're used to using for all their web interactions—the web browser. In its favor is the growing concern about search companies' gathering more and more of their private information, which may drive users to alternative approaches to internet search. You can download and read more about the application at gogimon.com.